Massive Transformative Purpose

NASA: Explore the unknown in air and space, innovate for the benefit of humanity, and inspire the world through discovery.

Google: Organize the world’s information and make it universally accessible and useful.

World Top 20 Project: Educate every child on the planet.

This is MTP (Massive Transformative Purpose). The MTP is not a simple “Mission Statement”. It is a grand goal that proposes a better world, inspiring and exhorting anyone who hears it to follow. And while these goals may sound unrealistic or excessive, the very fact that they have been set has led to the strange phenomenon of miracles happening!

All Exhibitors have an MTP!

Looking Up

Every goal gives a direction. The difference in MTP is that with such a big goal, the team is directed to methods and strategies aimed at rapid growth. Innovation and the use of new technologies is a key feature of Exhibiting Organizations – and nothing forces a team to think and test new ideas like a challenging target.

Cultivating the company culture

The existence of an MTP creates conditions for building a positive culture, within and around the company. If you’re just a business like any other, the best you can hope for is to be preferred over your competitors. On the other hand, if your goal is noble enough and if it speaks to people’s hearts, then they will not only support you, but also become members of your “tribe” and be proud of it.

(Quiz: Do you know a company whose lack of culture has caused serious damage?)

Big problems, big opportunities

The problems that concern today’s world create new needs, and new opportunities for the companies that can offer solutions to them. The Exhibiting Organizations, having as their main goal the solution of the biggest problems of our time, are in an advantageous position even against much larger companies.

ΕxΟs

Exponential Organizations

A company either disrupts or is disrupted. Large, slow-moving organizations are no longer the dominant force in business. Instead, new companies are achieving growth rates never before thought possible.

What makes these companies, all of which have very different business models, stand out from the competition?

Exponential Organizations (ExOs) are growing at an above-average rate – up to ten times faster than comparable companies in the industry – but can cope with far fewer resources thanks to new forms of organization and the use of new, especially digital , technologies.

Salim Ismail, who first coined the term ExOs, has identified 11 characteristics that characterize the exemplary ExO: Massive Transformative Purpose (MTP), five intrinsic qualities, and five extrinsic qualities.

HOW DO I GET STARTED?

Effectuation

A framework of approach and thinking developed through scientific research and used by experienced entrepreneurs to build successful businesses across industries, geographies and times.

Dr Saras Sarasvathy's Theory of Effectuation describes an approach to decision-making and taking action in business processes where you determine your best possible next step by assessing the resources available to achieve your goals, while constantly balancing those goals with your resources and actions.

Effectual reasoning differs from causal reasoning, where there is a predetermined goal and the process to achieve it is carefully planned according to a given set of resources. Sarasvathy argues that causal reasoning is not appropriate for business processes that are inherently characterized by uncertainty and risk.

MTP: The first step of every Expo Organization

Massive Transformative Purpose

Looking Up

Building a Team for Exponential Growth

Cultivating the company culture

Big problems, big opportunities

ΕxΟs

Exponential Organizations

HOW DO I GET STARTED?

Effectuation